Pound Lane Custom Build

In a reflection of the buoyant market for custom and self build, Netherlands-based Steenvlinder has announced a major investment in the UK with three new sites. If they all go ahead, this could bring 150 plot opportunities to the market, centred around Ashford, Birmingham and Basildon.

NaCSBA member Steenvlinder is working with a range of partners to bring on the sites, including Czero and Unboxed Homes, and is in the process of recruiting for more staff for its UK operations.

Steenvlinder was set up by Hans Sparreboom and Marnix Norder in 2015 to create owner-commissioned custom build homes in the Netherlands, and it has delivered 2,000 homes since then, with more in the pipeline.

Netherlands has been a pioneer for initiatives to scale up the provision of self and custom build homes, which Richard Bacon MP saying in his review that, “Despite its size, the Netherlands has led the way in innovation in the housing sector, with the new town of Almere being an international model of what can be achieved at scale.”

Currently, Steenvlinder’s site at Pound Lane in Basildon – a collaboration with several architects – has 12 plots, available for purchase. The sites in Ashford is going through planning, with 105 plots potentially coming to the market, with the Birmingham site having scope for 30-50 plots – although the location has not yet been announced.

Why is the timing right for self build?

Owner commissioned homes are firmly on the government’s agenda, with the publication earlier this year of the Custom and Self Build Action Plan and Richard Bacon’s independent review to develop a plan for scaling up the sector, making it the perfect time for new and European companies to make the most of the positive environment.

Hans Sparreboom, Steenvlinder CEO, said: “With the English government supportive of the CSB methodology we need to spend less time asking how to build more houses and more about making ‘how to make houses’ more popular. We’re excited about helping the UK build back better with homes designed and built to last.”

The Rt Hon Christopher Pincher MP, Minister of State for the Department for Levelling-Up, Housing and Communities (DLUHC), said: “It is encouraging to see further investment in the customer and self-build market in the UK. It has the potential to deliver thousands more homes each year as we bring forward the recommendations in the Bacon Review to scale-up the sector and introduce the Help to Build scheme which will make home building a realistic and affordable option to many more people.”

NaCSBA continues to work and support government as it considers the recommendations put forwards in the review.

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